About Teacher
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My journey as a teacher started 35 years ago, and till today is a significant part of my creative career. After graduating as a Masteflorist in the Nederlands, I moved to Japan.
The year was 1992, I worked as 1st assistant with the Japanese champion Ms. Takahashi.
Living in Japan was critical in honing my skills as a novice floral designer; It gave me a direction where I want to go with my style. The Japanese floral art and its philosophy are unparalleled.
The purity of its materials, the concept of space, the expressions of meditative composure, all very pure, very inspiring. Living in Japan was an education.
It was also in Japan, more precisely in Osaka, that I open my first flower school, the Mauve Studio. Being a floral teacher in Japan was a kick start to go back to floral classes to learn more about floral design even though I was already a MASTER FLORIST.
I became a student of Ikebana Sogetsu and found myself again in a classroom, learning from another Master. From all the things I learned in Japan, the lesson that stuck the most was there is no ending to learning floristry.
After Japan, I traveled the world, lived in many other countries, assimilating their cultures, architecture, traditions, always learning something new. I had the honor of working with some of the best floral designers in the world and learning from them. I also had the privilege of sharing my knowledge with others and watching them bloom into new careers, hobbies, and championships.
I have learned throughout that excellence is never by accident; it is always the result of high intention, sincere effort, intelligent direction, skillful execution, and knowledge of many masters of craftsmanship.
About Teacher
ROBERT KOENE HAS BEEN AN ACTIVE TEACHER WORLDWIDE AND HAS SUCCESSFULLY TRAINED THOUSANDS OF BEGINNER AND PROFESSIONAL FLORISTS, AS WELL AS MANY FLORAL DESIGN CHAMPIONS.
EDUCATED AS A MASTER FLORAL DESIGN TEACHER IN THE NETHERLANDS, HE IS ALSO A CERTIFIED EUROPEAN FLORAL DESIGN JUDGE. HE WAS THE PRESIDENT OF THE JURY AT THE VBW DUTCH FLORAL DESIGN CHAMPIONSHIP FOR PROFESSIONALS AND PRESIDENT OF GREEK INTERFLORA CHAMPIONSHIPS
WITH OVER 35 YEARS OF EXPERIENCE IN THE FLOWER BUSINESS,
ROBERT KOENE OFFERS TOP PROFESSIONAL CONSULTING FOR THOSE WHO SEEK STRATEGIC INSIGHTS AND CREATIVE GUIDANCE. TAILORED FOR THE NEEDS OF EACH BUSINESS, ALLOWING HIM TO UTILIZE HIS KNOWLEDGE, CREATIVITY, AND INDUSTRY CONNECTIONS FOR EACH CLIENT IN THE MOST IMPACTFUL WAY.
ROBERT IS AVAILABLE FOR PRIVATE CONSULTATIONS WITH BUSINESS OWNERS LOOKING TO EXPAND THEIR EXPERTISE AND TRAIN THEIR STAFF, AS WELL AS A LONG TERM CREATIVE DIRECTION PARTNERSHIPS WITH COMPANIES IN NEED OF COHESIVE COLLECTIONS AND VISUAL MERCHANDISING THAT ELEVATES AND ENHANCES THEIR BRAND.
FROM CREATIVE INSIGHTS LIKE INTERIOR DESIGN & FUNCTIONALITY, STYLING, FLORAL MENUS, BRANDING, DESIGN TRENDS, AND CONCEPT VISION, TO THE LOGISTICS OF RUNNING A SUCCESSFUL FLOWER BUSINESS LIKE PRICING, PRODUCTION, PRODUCT DEVELOPMENT, SOURCING MATERIALS, AND SALES STRATEGIES, ROBERT’S DIRECTION IS INVALUABLE FOR ANYONE LOOKING TO BUILD A SOLID FLOWER BUSINESS.
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